When revenue slows, most founders default to shipping more features. But subscription growth only comes from three levers: acquiring more users, increasing revenue per user, or extending retention. The true ceiling on revenue is determined by the underlying problem you solve and how valuable that problem is to different user personas. Instead of building more features for the same audience, companies should segment users by why they use the product, prioritize high-value personas, and design solutions aligned with the economic value of solving their specific problem.