This post was co-written with Mickey Alon from Vidmob. Generative artificial intelligence (AI) can be vital for marketing because it enables the creation of personalized content and optimizes ad targeting with predictive analytics. Specifically, such data analysis can result in predicting trends and public sentiment while also personalizing customer journeys, ultimately leading to more effective … Read more
Generative artificial intelligence (AI) models have become increasingly popular and powerful, enabling a wide range of applications such as text generation, summarization, question answering, and code generation. However, despite their impressive capabilities, these models often struggle with domain-specific tasks or use cases due to their general training data. To address this challenge, fine-tuning these models … Read more
Generative artificial intelligence (AI) applications powered by large language models (LLMs) are rapidly gaining traction for question answering use cases. From internal knowledge bases for customer support to external conversational AI assistants, these applications use LLMs to provide human-like responses to natural language queries. However, building and deploying such assistants with responsible AI best practices … Read more
This post was co-written with Jerry Liu from LlamaIndex. Retrieval Augmented Generation (RAG) has emerged as a powerful technique for enhancing the capabilities of large language models (LLMs). By combining the vast knowledge stored in external data sources with the generative power of LLMs, RAG enables you to tackle complex tasks that require both knowledge … Read more
As generative artificial intelligence (AI) continues to revolutionize every industry, the importance of effective prompt optimization through prompt engineering techniques has become key to efficiently balancing the quality of outputs, response time, and costs. Prompt engineering refers to the practice of crafting and optimizing inputs to the models by selecting appropriate words, phrases, sentences, punctuation, … Read more
Kubernetes is a popular orchestration platform for managing containers. Its scalability and load-balancing capabilities make it ideal for handling the variable workloads typical of machine learning (ML) applications. DevOps engineers often use Kubernetes to manage and scale ML applications, but before an ML model is available, it must be trained and evaluated and, if the … Read more
Generative artificial intelligence (AI) foundation models (FMs) are gaining popularity with businesses due to their versatility and potential to address a variety of use cases. The true value of FMs is realized when they are adapted for domain specific data. Managing these models across the business and model lifecycle can introduce complexity. As FMs are … Read more
Many ecommerce applications want to provide their users with a human-like chatbot that guides them to choose the best product as a gift for their loved ones or friends. To enhance the customer experience, the chatbot need to engage in a natural, conversational manner to understand the user’s preferences and requirements, such as the recipient’s … Read more
This post is co-written by Danilo Tommasina and Andrei Voinov from Thomson Reuters. Thomson Reuters (TR) is one of the world’s most trusted information organizations for businesses and professionals. TR provides companies with the intelligence, technology, and human expertise they need to find trusted answers, enabling them to make better decisions more quickly. TR’s customers … Read more
Generating image descriptions is a common requirement for applications across many industries. One common use case is tagging images with descriptive metadata to improve discoverability within an organization’s content repositories. Ecommerce platforms also use automatically generated image descriptions to provide customers with additional product details. Descriptive image captions also improve accessibility for users with visual … Read more
Harnessing the power of big data has become increasingly critical for businesses looking to gain a competitive edge. From deriving insights to powering generative artificial intelligence (AI)-driven applications, the ability to efficiently process and analyze large datasets is a vital capability. However, managing the complex infrastructure required for big data workloads has traditionally been a … Read more
With the rapid growth of generative artificial intelligence (AI), many AWS customers are looking to take advantage of publicly available foundation models (FMs) and technologies. This includes Meta Llama 3, Meta’s publicly available large language model (LLM). The partnership between Meta and Amazon signifies collective generative AI innovation, and Meta and Amazon are working together … Read more
Despite the ability of generative artificial intelligence (AI) to mimic human behavior, it often requires detailed instructions to generate high-quality and relevant content. Prompt engineering is the process of crafting these inputs, called prompts, that guide foundation models (FMs) and large language models (LLMs) to produce desired outputs. Prompt templates can also be used as … Read more
This post is co-written with Eliuth Triana, Abhishek Sawarkar, Jiahong Liu, Kshitiz Gupta, JR Morgan and Deepika Padmanabhan from NVIDIA. At the 2024 NVIDIA GTC conference, we announced support for NVIDIA NIM Inference Microservices in Amazon SageMaker Inference. This integration allows you to deploy industry-leading large language models (LLMs) on SageMaker and optimize their performance and … Read more
The AWS DeepRacer League is the world’s first autonomous racing league, open to everyone and powered by machine learning (ML). AWS DeepRacer brings builders together from around the world, creating a community where you learn ML hands-on through friendly autonomous racing competitions. As we celebrate the achievements of over 560,000 participants from more than 150 … Read more
News publishers want to provide a personalized and informative experience to their readers, but the short shelf life of news articles can make this quite difficult. In news publishing, articles typically have peak readership within the same day of publication. Additionally, news publishers frequently publish new articles and want to show these articles to interested … Read more
The number of generative artificial intelligence (AI) features is growing within software offerings, especially after market-leading foundational models (FMs) became consumable through an API using Amazon Bedrock. Amazon Bedrock is a fully managed service that offers a choice of high-performing foundation models from leading AI companies like AI21 Labs, Anthropic, Cohere, Meta, Stability AI, and … Read more
Incorporating generative artificial intelligence (AI) into your development lifecycle can offer several benefits. For example, using an AI-based coding companion such as Amazon Q Developer can boost development productivity by up to 30 percent. Additionally, reducing the developer context switching that stems from frequent interactions with many different development tools can also increase developer productivity. … Read more
Organizations spend a lot of resources, effort, and money on running their customer care operations to answer customer questions and provide solutions. Your customers may ask questions through various channels, such as email, chat, or phone, and deploying a workforce to answer those queries can be resource intensive, time-consuming, and unproductive if the answers to … Read more
Retrieval Augmented Generation (RAG) is a state-of-the-art approach to building question answering systems that combines the strengths of retrieval and generative language models. RAG models retrieve relevant information from a large corpus of text and then use a generative language model to synthesize an answer based on the retrieved information. The complexity of developing and … Read more
Amazon Q Business is a fully managed service that lets you build interactive chat applications using your enterprise data. These applications can generate answers based on your data or a large language model (LLM) knowledge. Your data is not used for training purposes, and the answers provided by Amazon Q Business are based solely on … Read more
With the advent of generative AI solutions, a paradigm shift is underway across industries, driven by organizations embracing foundation models to unlock unprecedented opportunities. Amazon Bedrock has emerged as the preferred choice for numerous customers seeking to innovate and launch generative AI applications, leading to an exponential surge in demand for model inference capabilities. Bedrock … Read more
Several factors can make remediating security findings challenging. First, the sheer volume and complexity of findings can overwhelm security teams, leading to delays in addressing critical issues. Findings often require a deep understanding of AWS services and configurations and require many cycles for validation, making it more difficult for less experienced teams to remediate issues … Read more
The proliferation of large language models (LLMs) in enterprise IT environments presents new challenges and opportunities in security, responsible artificial intelligence (AI), privacy, and prompt engineering. The risks associated with LLM use, such as biased outputs, privacy breaches, and security vulnerabilities, must be mitigated. To address these challenges, organizations must proactively ensure that their use … Read more
Amazon Titan Text Premier, the latest addition to the Amazon Titan family of large language models (LLMs), is now generally available in Amazon Bedrock. Amazon Titan Text Premier is an advanced, high performance, and cost-effective LLM engineered to deliver superior performance for enterprise-grade text generation applications, including optimized performance for Retrieval Augmented Generation (RAG) and … Read more
In today’s world, effective communication is essential for fostering inclusivity and breaking down barriers. However, for individuals who rely on visual communication methods like American Sign Language (ASL), traditional communication tools often fall short. That’s where GenASL comes in. GenASL is a generative artificial intelligence (AI)-powered solution that translates speech or text into expressive ASL … Read more
At AWS, we are transforming our seller and customer journeys by using generative artificial intelligence (AI) across the sales lifecycle. We envision a future where AI seamlessly integrates into our teams’ workflows, automating repetitive tasks, providing intelligent recommendations, and freeing up time for more strategic, high-value interactions. Our field organization includes customer-facing teams (account managers, … Read more
Amazon Q Business is a conversational assistant powered by generative artificial intelligence (AI) that enhances workforce productivity by answering questions and completing tasks based on information in your enterprise systems, which each user is authorized to access. In an earlier post, we discussed how you can build private and secure enterprise generative AI applications with … Read more
This post is co-written with Sneha Godbole and Kate Riordan from Verisk. Verisk (Nasdaq: VRSK) is a leading strategic data analytics and technology partner to the global insurance industry. It empowers its customers to strengthen operating efficiency, improve underwriting and claims outcomes, combat fraud, and make informed decisions about global risks, including climate change, extreme … Read more
Amazon Q Business is a generative artificial intelligence (AI)-powered assistant designed to enhance enterprise operations. It’s a fully managed service that helps provide accurate answers to users’ questions while honoring the security and access restrictions of the content. It can be tailored to your specific business needs by connecting to your company’s information and enterprise … Read more