Tech companies ‘be on alert,’ NAACP says with new guiding principles for data centers

Protesters stand together holding signs opposing xAI.

Demonstrators rally in opposition to a plan by Elon Musks’s xAI to use gas turbines for a new data center rally ahead of a public comment meeting on the project at Fairley High School in Memphis, TN on April 25, 2025. | Photo: Getty Images

One of the top civil rights organizations in the US is putting the tech industry “on alert,” issuing a call to action for communities to demand more accountability from companies building new data centers.

Electricity demand is rising in the US for the first time in nearly two decades, thanks in large part to massive new data centers that are being built to support advancements in AI. Utilities and some tech companies are increasingly meeting that demand with fossil fuels that worsen air quality and exacerbate the climate crisis – prompting the NAACP to issue “guiding principles” to help local community members to fight back.

“No communit …

Read the full story at The Verge.

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