Dark Brandon directs voters to the StudentAid.gov debt relief website. | Image: Building Back Together
Building Back Together, a pro-Biden political advocacy group, launched a six-figure digital ad campaign on Wednesday to boost the administration’s student loan relief program in key battleground states across the country. And to make sure it landed with young voters, they enlisted the help of President Joe Biden’s online alter ego: Dark Brandon.
The ad, titled “Pocket,” takes cues from the fancam style of online video, featuring a series of viral memes and GIFs set to a bass-heavy remix of television news segments. The ad campaign will air on Facebook, Instagram, YouTube, Snapchat, ESPN, and Hulu, targeted at users in Nevada, Pennsylvania, and Wisconsin.
The Dark Brandon meme — essentially a modified image of Biden with glowing eyes —…