Illustration by Alex Castro / The Verge
Omnicom, one of the world’s biggest ad firms, representing brands like McDonald’s, Apple, and PepsiCo, is recommending clients pause spending on Twitter, according to an internal memo obtained by The Verge.
Omnicom Media Group is recommending clients “pause activity on Twitter in the short term,” according to a note titled “Twitter – Continued Brand Safety Concerns.” The memo cites recent events in the last few days that have “potential serious implications” for brands running ads on the platform.
“The risk to our clients’ brand safety has risen sharply to a level most would find unacceptable”
The memo cites the deep layoffs of Twitter trust and safety teams, the resignations of high-profile executives, and the slew of “verified”…