A custom sticker printer sent a pro-Trump mass SMS and enraged its clients

Image: Alex Parkin / The Verge; Photos by Jabin Botsford/The Washington Post via Getty Images

The fallout from the assassination attempt on Donald Trump at a rally this weekend is seeping into even the most tangential circles — in this case, the print-on-demand custom sticker industry.

This week Sticker Mule, a popular option for companies, creators, event organizers, and others wanting branded merchandise, shared a long message expressing support for Trump.

“People are terrified to admit they support Trump. I’ve been scared myself, cofounder Anthony Constantino wrote in a post on the social media platform X. “The more people realize that kind-hearted, compassionate people support Trump, the sooner the hate will end.”

The company also sent an email and text message to customers containing much of the same language — but didn’t…

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