Buying ads on Twitter is ‘high-risk’ according to the world’s biggest ad agency
Illustration by Alex Castro / The Verge Twitter may be in big trouble when it comes to generating advertising revenue: GroupM, part of WPP, the world’s biggest ad company — and Twitter’s biggest spender — is reportedly telling its clients that buying ads on the platform is “high-risk,” according to Platformer and Digiday. That makes … Read more