Walmart launches ‘metaverse’ experience in Roblox to sell toys to children
Walmart has launched a pair of “immersive experiences” in online gaming platform Roblox. The retailer is presenting the launch as an ambitious move into the metaverse, but the “experiences” — two online worlds dubbed Walmart Land and Walmart’s Universe of Play — are really just ways to advertise toys to children. Roblox may seem trivial, … Read more