Use predictive marketing to cut CAC at your PLG B2B startup
Ido Wiesenberg Contributor Share on Twitter Ido Wiesenberg is co-founder and CEO of Voyantis, a predictive growth platform. The rise in customer acquisition costs (CAC) is creating quite the dent in marketing budgets, placing marketing teams in a position where they have to do more with less. When it comes to user acquisition campaigns, a … Read more