Machine Learning

In the context of distributed systems and microservices architecture, orchestrating communication between diverse components presents significant challenges. However, with the launch of Amazon Bedrock Agents, the landscape is evolving, offering a simplified approach to agent creation and seamless integration of the return of control capability. In this post, we explore how Amazon Bedrock Agents revolutionizes … Read more

We’re excited to announce that Amazon Bedrock Custom Model Import now supports Qwen models. You can now import custom weights for Qwen2, Qwen2_VL, and Qwen2_5_VL architectures, including models like Qwen 2, 2.5 Coder, Qwen 2.5 VL, and QwQ 32B. You can bring your own customized Qwen models into Amazon Bedrock and deploy them in a fully managed, serverless environment—without having to … Read more

Generative AI is revolutionizing how businesses operate, interact with customers, and innovate. If you’re embarking on the journey to build a generative AI-powered solution, you might wonder how to navigate the complexities involved from selecting the right models to managing prompts and enforcing data privacy. In this post, we show you how to build generative … Read more

This post was co-written with Herb Brittner from Netsertive. Netsertive is a leading digital marketing solutions provider for multi-location brands and franchises, helping businesses maximize local advertising, improve engagement, and gain deep customer insights. With a growing demand in providing more actionable insights from their customer call tracking data, Netsertive needed a solution that could … Read more

According to the World Health Organization, more than 2.2 billion people globally have vision impairment. For compliance with disability legislation, such as the Americans with Disabilities Act (ADA) in the United States, media in visual formats like television shows or movies are required to provide accessibility to visually impaired people. This often comes in the … Read more

This post is based on a technical report written by Kazuki Fujii, who led the Llama 3.3 Swallow model development. The Institute of Science Tokyo has successfully trained Llama 3.3 Swallow, a 70-billion-parameter large language model (LLM) with enhanced Japanese capabilities, using Amazon SageMaker HyperPod. The model demonstrates superior performance in Japanese language tasks, outperforming … Read more

This post was co-written with Renato Nascimento, Felipe Viana, Andre Von Zuben from Articul8. Generative AI is reshaping industries, offering new efficiencies, automation, and innovation. However, generative AI requires powerful, scalable, and resilient infrastructures that optimize large-scale model training, providing rapid iteration and efficient compute utilization with purpose-built infrastructure and automated cluster management. In this … Read more

This post was co-written with Suzanne Willard and Makoto Uchida from VideoAmp. In this post, we illustrate how VideoAmp, a media measurement company, worked with the AWS Generative AI Innovation Center (GenAIIC) team to develop a prototype of the VideoAmp Natural Language (NL) Analytics Chatbot to uncover meaningful insights at scale within media analytics data … Read more

Adobe Inc. excels in providing a comprehensive suite of creative tools that empower artists, designers, and developers across various digital disciplines. Their product landscape is the backbone of countless creative projects worldwide, ranging from web design and photo editing to vector graphics and video production. Adobe’s internal developers use a vast array of wiki pages, … Read more

This post is co-written by Amar Goel, co-founder and CEO of Bito. Meticulous code review is a critical step in the software development process, one that helps delivery high-quality code that’s ready for enterprise use. However, it can be a time-consuming process at scale, when experts must review thousands of lines of code, looking for … Read more

This post was co-written with Federico Thibaud, Neil Holloway, Fraser Price, Christian Dunn, and Frederica Schrager from Gardenia Technologies “What gets measured gets managed” has become a guiding principle for organizations worldwide as they begin their sustainability and environmental, social, and governance (ESG) journeys. Companies are establishing baselines to track their progress, supported by an expanding framework of reporting standards, … Read more

This post is co-written with Eliuth Triana Isaza, Abhishek Sawarkar, and Abdullahi Olaoye from NVIDIA. Today, we are excited to announce that the Llama 3.3 Nemotron Super 49B V1 and Llama 3.1 Nemotron Nano 8B V1 are available in Amazon Bedrock Marketplace and Amazon SageMaker JumpStart. With this launch, you can now deploy NVIDIA’s newest reasoning models to … Read more

AI agents are transforming the landscape of customer support by bridging the gap between large language models (LLMs) and real-world applications. These intelligent, autonomous systems are poised to revolutionize customer service across industries, ushering in a new era of human-AI collaboration and problem-solving. By harnessing the power of LLMs and integrating them with specialized tools … Read more

As organizations embrace generative AI, they face critical challenges in making sure their applications align with their designed safeguards. Although foundation models (FMs) offer powerful capabilities, they can also introduce unique risks, such as generating harmful content, exposing sensitive information, being vulnerable to prompt injection attacks, and returning model hallucinations. Amazon Bedrock Guardrails has helped … Read more

Customers are increasingly using generative AI to enhance efficiency, personalize experiences, and drive innovation across various industries. For instance, generative AI can be used to perform text summarization, facilitate personalized marketing strategies, create business-critical chat-based assistants, and so on. However, as generative AI adoption grows, associated costs can escalate in several areas including cost in … Read more

E.ON—headquartered in Essen, Germany—is one of Europe’s largest energy companies, with over 72,000 employees serving more than 50 million customers across 15 countries. As a leading provider of energy networks and customer solutions, E.ON focuses on accelerating the energy transition across Europe. A key part of this mission involves the Smart Energy Solutions division, which … Read more

Voice AI is transforming how we interact with technology, making conversational interactions more natural and intuitive than ever before. At the same time, AI agents are becoming increasingly sophisticated, capable of understanding complex queries and taking autonomous actions on our behalf. As these trends converge, you see the emergence of intelligent AI voice agents that … Read more

Multi-channel transcription streaming is a feature of Amazon Transcribe that can be used in many cases with a web browser. Creating this stream source has it challenges, but with the JavaScript Web Audio API, you can connect and combine different audio sources like videos, audio files, or hardware like microphones to obtain transcripts. In this … Read more

This is a guest post co-authored by Evan Miller, Noah Kershaw, and Valerie Renda of Kepler Group At Kepler, a global full-service digital marketing agency serving Fortune 500 brands, we understand the delicate balance between creative marketing strategies and data-driven precision. Our company name draws inspiration from the visionary astronomer Johannes Kepler, reflecting our commitment … Read more

Recordings of business meetings, interviews, and customer interactions have become essential for preserving important information. However, transcribing and summarizing these recordings manually is often time-consuming and labor-intensive. With the progress in generative AI and automatic speech recognition (ASR), automated solutions have emerged to make this process faster and more efficient. Protecting personally identifiable information (PII) … Read more

As companies and individual users deal with constantly growing amounts of video content, the ability to perform low-effort search to retrieve videos or video segments using natural language becomes increasingly valuable. Semantic video search offers a powerful solution to this problem, so users can search for relevant video content based on textual queries or descriptions. … Read more

GPUs are a precious resource; they are both short in supply and much more costly than traditional CPUs. They are also highly adaptable to many different use cases. Organizations building or adopting generative AI use GPUs to run simulations, run inference (both for internal or external usage), build agentic workloads, and run data scientists’ experiments. … Read more

Businesses rely on precise, real-time insights to make critical decisions. However, enabling non-technical users to access proprietary or organizational data without technical expertise remains a challenge. Text-to-SQL bridges this gap by generating precise, schema-specific queries that empower faster decision-making and foster a data-driven culture. The problem lies in obtaining deterministic answers—precise, consistent results needed for … Read more

This post is co-written with Qing Chen and Mark Sinclair from Radial. Radial is the largest 3PL fulfillment provider, also offering integrated payment, fraud detection, and omnichannel solutions to mid-market and enterprise brands. With over 30 years of industry expertise, Radial tailors its services and solutions to align strategically with each brand’s unique needs. Radial … Read more

For an AI model to perform effectively in specialized domains, it requires access to relevant background knowledge. A customer support chat assistant, for instance, needs detailed information about the business it serves, and a legal analysis tool must draw upon a comprehensive database of past cases. To equip large language models (LLMs) with this knowledge, … Read more

As organizations look to incorporate AI capabilities into their applications, large language models (LLMs) have emerged as powerful tools for natural language processing tasks. Amazon SageMaker AI provides a fully managed service for deploying these machine learning (ML) models with multiple inference options, allowing organizations to optimize for cost, latency, and throughput. AWS has always … Read more

This post is co-written with Tatia Tsmindashvili, Ana Kolkhidashvili, Guram Dentoshvili, Dachi Choladze from Impel. Impel transforms automotive retail through an AI-powered customer lifecycle management solution that drives dealership operations and customer interactions. Their core product, Sales AI, provides all-day personalized customer engagement, handling vehicle-specific questions and automotive trade-in and financing inquiries. By replacing their … Read more

Climate tech startups are companies that use technology and innovation to address the climate crisis, with a primary focus on either reducing greenhouse gas emissions or helping society adapt to climate change impacts. Their unifying mission is to create scalable solutions that accelerate the transition to a sustainable, low-carbon future. Solutions to the climate crisis … Read more

Prompt caching in Amazon Bedrock is now generally available, delivering performance and cost benefits for agentic AI applications. Coding assistants that process large codebases represent an ideal use case for prompt caching. In this post, we’ll explore how to combine Amazon Bedrock prompt caching with Claude Code—a coding agent released by Anthropic that is now … Read more

We’ve witnessed remarkable advances in model capabilities as generative AI companies have invested in developing their offerings. Language models such as Anthropic’s Claude Opus 4 & Sonnet 4, Amazon Nova, and Amazon Bedrock can reason, write, and generate responses with increasing sophistication. But even as these models grow more powerful, they can only work with … Read more