How to Launch a Web3 AI Incubator + Plug & Play GTM Template

by

So, you want to build a Web3 AI incubator, one that will stand out, but not sure where to start? This template breaks it down into all the bits.


Here’s what this process entails:

  • Your incubator’s branding
  • GTM template
  • Co-marketing strategy
  • Types of content you should post

1. Your Branding

  • Create a one-liner tagline – a simple sentence that people can use to easily explain why your incubator should be at the top of their minds.

  • Your incubator’s value proposition – What does your incubator uniquely offer to early-stage Web3 AI projects?

  • Access to infra? Community? GTM help? Narrative strategy? On-chain tools?

  • Target audience – Ideal Projects/Founders. Who should apply? AI infra? LLM tools? Autonomous agents? Builders with strong tech, weak GTM?

  • Ideal customer profile (ICP)

    • Founders looking for support
    • Users who want to try top-notch AI tools
    • Web3 degens curious about AI
    • VCs hunting early deal flow

  • Build trust

  • Host spaces regularly

  • Create in-depth market research

    2. GTM Template

    Your go-to-market template for projects should include:

  • Unique value proposition – What is the project offering, and why does it matter?

  • Target audience and personas – Who are they building for?

  • Market positioning – Where do they fit in the market? Is it a new category or a better version of existing products?

  • Is it product, community, founder, or narrative led?

  • Narrative– What makes the project stand out in its niche? It should be reflected in all content materials.

  • Marketing strategy – What tactics would be used for GTM and retention campaigns, + how would you track performance?

  • Distribution strategy – What channels would be used, e.g, social media, billboards, etc.?

  • White paper – Sometimes, Web3 natives lose trust in a project if they can’t find the white paper to understand the project and tokenomics. Ensure this is ready when any project is launched.


    ==Need an outstanding white paper? Send an email to web3.talez@gmail.com==

  • Community: It’s important to build a tribe before launch. These are early adopters or fans.
  • Identify the channels for community engagement and also create a roadmap for incentivising them – think long term and not necessarily a one-off to instigate hype and get them disappeared before the product comes to life.
  • Provide value through AMAs, exclusive access.

  • Budget – What is the duration of the campaign, and how much will be spent?

  • Growth framework – How do you want the project to grow from 0-100 within a specific timeframe? At this point, you’re not focused on only the GTM but also retention and growth strategies.

  • Think: referrals, user-generated content and features (depending on the product), leaderboards, staking, NFT gating, etc.

  • Track analytics, experiment, and continuously adjust.

  • Pitch deck – Each project must have a comprehensive document answering the project’s important questions like:
  • Name of project and tagline
  • Info on founders, especially career experience
  • Clear pain point + why it’s better than competitors + why now
  • Demo on how the product works
  • Size of the market, amount raised, valuation, and how funds will be used
  • Business model – how revenue will be made + token utility and tokenomics
  • GTM + retention strategy
  • Roadmap
  • Contact details and call to action

  • PR – Build relationships with Web3 media firms and influencers to collaborate easily on press releases and campaigns.

  • VC – As an incubator, it is expected that you have some level of VC relationship to help projects raise funds even when starting out.
  • To earn greater VC trust, ensure projects have outstanding pitch decks, a genuinely active community, and a proven track record of performance with strong future potential. This will be appealing to VCs.

3. Co-marketing

In Web3, lazy marketers often reduce co-marketing to a simple partnership announcement. But it’s much more than that. All parties involved should actively brainstorm campaigns that benefit both their brands and their communities. These collaborations are also top-of-funnel activities that can bring new people into your ecosystem. Here’s how you could plan your co-marketing, especially when making announcements on collaboration:

  • Use the Chainlink strategy—every collaboration should be an opportunity for you to be discovered (this is the top of the funnel). n
  • Every time a project joins, both parties should:
  • Write a blog post
  • Share posts on X
  • Cross-amplify the news through retweets and replies
  • Create a marketing campaign
  • Host an X space

4. What Types of Content Should You Post?


  1. High effort, low impact
  • Educational content
  • Industry deep dives (to showcase authority)

  1. High effort, high impact
  • Community building
  • AMAs
  • Memes
  • User generated content
  • Content contests

  • Investor/Institutional confidence
  • Roadmap breakdown
  • Investment reports

  • Thought leadership
  • Hot takes
  • Trend-based threads
  • Spaces discussions
  • Explainer videos

  1. Low effort, high impact
  • Success and momentum
  • Investment news
  • Contests, airdrops, or giveaway announcements
  • Teasers
  • Partnerships
  • Accelerator results /project’s performance

  1. Low effort, low impact

  • Hype posts

  • Engagement farming

==Getting all of this right can be exhausting. Reach out to web3.talez@gmail.com for help==

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.