Unlocking PR: How Businesses Can Conquer Their Publicity Phobias
When analyzing how businesses perceive PR, imagine a scale: on the right side, you have brand recognition, audience loyalty, product awareness, lead generation, and post-sale customer support. On the left, there’s the business’s fear of publicity, negative feedback, and even outright hate. Plus, the cost of PR, with results that seem impossible to measure. In … Read more