Crypto gaming and gambling ads ‘most expensive’ for onboarding users

Crypto gaming and gambling campaigns are the most expensive way to acquire users with existing crypto wallets, ranking highest in cost among all sectors of the crypto industry, recent data shows. “Gaming and gambling campaigns are the most expensive, with a median CPW of $8.74 and a lower quartile of $3.40,” Web3 marketing firm Addressable … Read more

Could an Amazon driver could be the one who saves your life?

In a quiet transformation from merchandising giant to (also) healthcare giant, Amazon may be positioning its sprawling logistics network and growing medical footprint to potentially save lives, starting with your front door. According to Bloomberg, back in 2023, Amazon piloted a several months-long pilot program called Project Pulse, equipping delivery vans with defibrillators and training … Read more

Luxor’s Aaron Foster on Bitcoin Mining’s Growing Sophistication

Luxor Technology wants to make bitcoin mining easier. That’s why the firm has rolled out a panoply of products (mining pools, hashrate derivatives, data analytics, ASIC brokerage) to help bitcoin miners, large and small, develop their operations. Aaron Forster, the company’s director of business development, joined in October 2021, and has seen the team grow … Read more