Month: March 2025

Spotify’s Secret to Smarter A/B Testing (Hint: It’s Not Just Statistics)

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:::info Authors: (1) Mårten Schultzberg, Experimentation Platform team, Spotify, Stockholm, Sweden; (2) Sebastian Ankargren, Experimentation Platform team, Spotify, Stockholm, Sweden; (3) Mattias Frånberg, Experimentation Platform team, Spotify, Stockholm, Sweden. ::: Table of Links Abstract and 1 Introduction 1.1 Related literature Types of Metrics and Their Hypothesis and 2.1 Types of metrics 2.2 Hypotheses for different … Read more

“This isn’t ‘The Matrix’”

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Last weekend, Jeffrey Goldberg, editor-in-chief of The Atlantic, found himself at the center of a digital fiasco when he was unexpectedly added to a Signal group chat with 17 U.S. government officials who were discussing imminent airstrikes in Yemen. For some, the incident has raised questions about how phone numbers end up in contact lists … Read more

How to Make Custom Graphics Like an Award Winning Journalism Publication

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About the LevelUp series: At The Markup, we’re committed to doing everything we can to protect our readers from digital harm, write about the processes we develop, and share our work. We’re constantly working on improving digital security, respecting reader privacy, creating ethical and responsible user experiences, and making sure our site and tools are … Read more

Perplexity CEO denies having financial issues, says no IPO before 2028

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Perplexity CEO Aravind Srinivas recently took to Reddit to address users’ product complaints and reassure them that the company is not under serious financial pressure. Srinivas seemed to be responding, in part, to a user theory that the company is “doing horribly financially” and “making lots of changes to cut costs.” As an example, the … Read more

Centralization and the dark side of asset tokenization — MEXC exec

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Tracy Jin, the chief operating officer at the MEXC crypto exchange, warns that tokenizing real-world assets (RWAs) carries a substantial amount of centralized risks that can lead to censorship, liquidity issues, legal uncertainty, cybersecurity problems, and asset confiscation through state or third-party intermediaries. In an interview with Cointelegraph, the executive said that as long as … Read more

16 Information Diet Lifehacks for Mighty Knowledge Metabolism

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Update: This one is worth reading; as the information ecosystem shifts every year, I find new tools and hacks for learning and retaining more of what I learn while reducing distraction. For example, I’ve become very intolerant of annoying, time-wasting midroll ads; I’ve got some hacks for blocking them in this updated article. I’m an information-aholic. … Read more