AWSML

Our work with large enterprise customers and Amazon teams has revealed that high stakes use cases continue to benefit significantly from advanced large language model (LLM) fine-tuning and post-training techniques. In this post, we show you how fine-tuning enabled a 33% reduction in dangerous medication errors (Amazon Pharmacy), engineering 80% human effort reduction (Amazon Global … Read more

This post is co-written by Fan Zhang, Sr Principal Engineer / Architect from Palo Alto Networks. Palo Alto Networks’ Device Security team wanted to detect early warning signs of potential production issues to provide more time to SMEs to react to these emerging problems. The primary challenge they faced was that reactively processing over 200 … Read more

The AWS AI League, launched by Amazon Web Services (AWS), expanded its reach to the Association of Southeast Asian Nations (ASEAN) last year, welcoming student participants from Singapore, Indonesia, Malaysia, Thailand, Vietnam, and the Philippines. The goal was to introduce students of all backgrounds and experience levels to the exciting world of generative AI through … Read more

Recently, AWS announced Amazon Bedrock AgentCore, a flexible service that helps developers seamlessly create and manage AI agents across different frameworks and models, whether hosted on Amazon Bedrock or other environments. Specifically, AgentCore Runtime provides a secure, serverless, and purpose-built hosting environment for deploying and running AI agents or tools. AgentCore Runtime is framework agnostic, … Read more

At Amazon.ae, we serve approximately 10 million customers monthly across five countries in the Middle East and North Africa region—United Arab Emirates (UAE), Saudi Arabia, Egypt, Türkiye, and South Africa. Our AMET (Africa, Middle East, and Türkiye) Payments team manages payment selections, transactions, experiences, and affordability features across these diverse countries, publishing on average five … Read more

Traditional business reporting processes are often time-consuming and inefficient. Associates typically spend about two hours per month preparing their reports, while managers dedicate up to 10 hours per month aggregating, reviewing, and formatting submissions. This manual approach often leads to inconsistencies in both format and quality, requiring multiple cycles of review. Additionally, reports are fragmented … Read more

Enterprises aiming to automate processes using AI agents or enhance employee productivity using AI chat-based assistants need to enforce comprehensive safeguards and audit controls for responsible use of AI and processing of sensitive data by large language models (LLMs). Many have developed a custom generative AI gateway or have adopted an off-the-shelf solution (such as … Read more

Gaming companies face an unprecedented challenge in managing their advertising creative assets. Modern gaming companies produce thousands of video advertisements for A/B testing campaigns, with some organizations maintaining libraries with more than 100,000 video assets that grow by thousands of assets monthly. These assets are critical for user acquisition campaigns, where finding the right creative … Read more

AutoScout24 is Europe’s leading automotive marketplace platform that connects buyers and sellers of new and used cars, motorcycles, and commercial vehicles across several European countries. Their long-term vision is to build a Bot Factory, a centralized framework for creating and deploying artificial intelligence (AI) agents that can perform tasks and make decisions within workflows, to … Read more

With the advancement in tools and services that make generative AI models accessible, businesses can now access the same foundation models (FMs) as their competitors. True differentiation comes from building AI that is highly customized for your business—something your competitors can’t effortlessly replicate. Although today’s FMs are genuinely intelligent with vast knowledge and reasoning capabilities, … Read more

The adoption and implementation of generative AI inference has increased with organizations building more operational workloads that use AI capabilities in production at scale. To help customers achieve the scale of their generative AI applications, Amazon Bedrock offers cross-Region inference (CRIS) profiles, a powerful feature organizations can use to seamlessly distribute inference processing across multiple … Read more

This post is co-written with Sunaina Kavi, AI/ML Product Manager at Omada Health. Omada Health, a longtime innovator in virtual healthcare delivery, launched a new nutrition experience in 2025, featuring OmadaSpark, an AI agent trained with robust clinical input that delivers real-time motivational interviewing and nutrition education. It was built on AWS. OmadaSpark was designed … Read more

Amazon Nova Multimodal Embeddings processes text, documents, images, video, and audio through a single model architecture. Available through Amazon Bedrock, the model converts different input modalities into numerical embeddings within the same vector space, supporting direct similarity calculations regardless of content type. We developed this unified model to reduce the need for separate embedding models, … Read more

Foundation models (FMs) and large language models (LLMs) have been rapidly scaling, often doubling in parameter count within months, leading to significant improvements in language understanding and generative capabilities. This rapid growth comes with steep costs: inference now requires enormous memory capacity, high-performance GPUs, and substantial energy consumption. This trend is evident in the open … Read more

This post is cowritten by Mike Koźmiński from Beekeeper. Large Language Models (LLMs) are evolving rapidly, making it difficult for organizations to select the best model for each specific use case, optimize prompts for quality and cost, adapt to changing model capabilities, and personalize responses for different users. Choosing the “right” LLM and prompt isn’t … Read more

This post is co-written by Instituto de Ciência e Tecnologia Itaú (ICTi) and AWS. Sentiment analysis has grown increasingly important in modern enterprises, providing insights into customer opinions, satisfaction levels, and potential frustrations. As interactions occur largely through text (such as social media, chat applications, and ecommerce reviews) or voice (such as call centers and … Read more

This post is co-written by TrueLook and AWS. TrueLook is a construction camera and jobsite intelligence company that provides real-time visibility into construction projects. Its platform combines high-resolution time-lapse cameras, live video streaming, and AI-powered insights to help teams monitor progress, improve accountability, and reduce risk across the entire project lifecycle. TrueLook used Amazon SageMaker … Read more

This blog post is based on work co-developed with Flo Health. Healthcare science is rapidly advancing. Maintaining accurate and up-to-date medical content directly impacts people’s lives, health decisions, and well-being. When someone searches for health information, they are often at their most vulnerable, making accuracy not just important, but potentially life-saving. Flo Health creates thousands … Read more

Organizations handle vast amounts of sensitive customer information through various communication channels. Protecting Personally Identifiable Information (PII), such as social security numbers (SSNs), driver’s license numbers, and phone numbers has become increasingly critical for maintaining compliance with data privacy regulations and building customer trust. However, manually reviewing and redacting PII is time-consuming, error-prone, and scales … Read more

This post is cowritten with Aashraya Sachdeva from Observe.ai. You can use Amazon SageMaker to build, train and deploy machine learning (ML) models, including large language models (LLMs) and other foundation models (FMs). This helps you significantly reduce the time required for a range of generative AI and ML development tasks. An AI/ML development cycle … Read more

Operating a self-managed MLflow tracking server comes with administrative overhead, including server maintenance and resource scaling. As teams scale their ML experimentation, efficiently managing resources during peak usage and idle periods is a challenge. Organizations running MLflow on Amazon EC2 or on-premises can optimize costs and engineering resources by using Amazon SageMaker AI with serverless … Read more

Businesses face a growing challenge: customers need answers fast, but support teams are overwhelmed. Support documentation like product manuals and knowledge base articles typically require users to search through hundreds of pages, and support agents often run 20–30 customer queries per day to locate specific information. This post demonstrates how to solve this challenge by … Read more

Intelligent Document Processing (IDP) transforms how organizations handle unstructured document data, enabling automatic extraction of valuable information from invoices, contracts, and reports. Today, we explore how to programmatically create an IDP solution that uses Strands SDK, Amazon Bedrock AgentCore, Amazon Bedrock Knowledge Base, and Bedrock Data Automation (BDA). This solution is provided through a Jupyter notebook that enables users … Read more

Enterprise organizations increasingly rely on web-based applications for critical business processes, yet many workflows remain manually intensive, creating operational inefficiencies and compliance risks. Despite significant technology investments, knowledge workers routinely navigate between eight to twelve different web applications during standard workflows, constantly switching contexts and manually transferring information between systems. Data entry and validation tasks … Read more

Quality assurance (QA) testing has long been the backbone of software development, but traditional QA approaches haven’t kept pace with modern development cycles and complex UIs. Most organizations still rely on a hybrid approach combining manual testing with script-based automation frameworks like Selenium, Cypress, and Playwright—yet teams spend significant amount of their time maintaining existing … Read more

The rise of powerful large language models (LLMs) that can be consumed via API calls has made it remarkably straightforward to integrate artificial intelligence (AI) capabilities into applications. Yet despite this convenience, a significant number of enterprises are choosing to self-host their own models—accepting the complexity of infrastructure management, the cost of GPUs in the … Read more

At Amazon, our culture, built on honest and transparent discussion of our growth opportunities, enables us to focus on investing and innovating to continually raise the standard on our ability to deliver value for our customers. Earlier this month, we had the opportunity to share an example of this process at work in Mantle, our … Read more

Building intelligent agents to handle complex, real-world tasks can be daunting. Additionally, rather than relying solely on large, pre-trained foundation models, organizations often need to fine-tune and customize smaller, more specialized models to outperform them for their specific use cases. The AWS AI League provides an innovative program to help enterprises overcome the challenges of building … Read more

This post is co-written by Thomas Capelle and Ray Strickland from Weights & Biases (W&B). Generative artificial intelligence (AI) adoption is accelerating across enterprises, evolving from simple foundation model interactions to sophisticated agentic workflows. As organizations transition from proof-of-concepts to production deployments, they require robust tools for development, evaluation, and monitoring of AI applications at … Read more

dLocal, Uruguay’s first unicorn, has established itself as a pioneer in cross-border payments since its founding in 2016. Today, the company operates in over 40 emerging countries, connecting more than two billion consumers with global technology leaders. Operating at this scale requires strict and consistent compliance processes. Each month, thousands of merchant ecommerce websites are … Read more