A Practitioner’s Field Guide to Marketing Engineering
My name is Kristina Vislianska. I’m a growth marketer with 10+ years in B2B and B2C SaaS, AI, and Web3, and for the last couple of years, most of what I ship isn’t campaigns. It’s systems that run campaigns. At some point, recruiters and founders started calling this “marketing engineering.” I had to Google it. … Read more