Classify call center conversations with Amazon Bedrock batch inference

In this post, we demonstrate how to build an end-to-end solution for text classification using the Amazon Bedrock batch inference capability with the Anthropic’s Claude Haiku model. Amazon Bedrock batch inference offers a 50% discount compared to the on-demand price, which is an important factor when dealing with a large number of requests. We walk … Read more

Effective cross-lingual LLM evaluation with Amazon Bedrock

Evaluating the quality of AI responses across multiple languages presents significant challenges for organizations deploying generative AI solutions globally. How can you maintain consistent performance when human evaluations require substantial resources, especially across diverse languages? Many companies find themselves struggling to scale their evaluation processes without compromising quality or breaking their budgets. Amazon Bedrock Evaluations … Read more

Cohere Embed 4 multimodal embeddings model is now available on Amazon SageMaker JumpStart

This post is co-written with Payal Singh from Cohere. The Cohere Embed 4 multimodal embeddings model is now generally available on Amazon SageMaker JumpStart. The Embed 4 model is built for multimodal business documents, has leading multilingual capabilities, and offers notable improvement over Embed 3 across key benchmarks. In this post, we discuss the benefits … Read more

How INRIX accelerates transportation planning with Amazon Bedrock

This post is co-written with Shashank Saraogi, Nat Gale, and Durran Kelly from INRIX. The complexity of modern traffic management extends far beyond mere road monitoring, encompassing massive amounts of data collected worldwide from connected cars, mobile devices, roadway sensors, and major event monitoring systems. For transportation authorities managing urban, suburban, and rural traffic flow, … Read more

Qwen3 family of reasoning models now available in Amazon Bedrock Marketplace and Amazon SageMaker JumpStart

Today, we are excited to announce that Qwen3, the latest generation of large language models (LLMs) in the Qwen family, is available through Amazon Bedrock Marketplace and Amazon SageMaker JumpStart. With this launch, you can deploy the Qwen3 models—available in 0.6B, 4B, 8B, and 32B parameter sizes—to build, experiment, and responsibly scale your generative AI … Read more

Build a just-in-time knowledge base with Amazon Bedrock

Software as a service (SaaS) companies managing multiple tenants face a critical challenge: efficiently extracting meaningful insights from vast document collections while controlling costs. Traditional approaches often lead to unnecessary spending on unused storage and processing resources, impacting both operational efficiency and profitability. Organizations need solutions that intelligently scale processing and storage resources based on … Read more

Agents as escalators: Real-time AI video monitoring with Amazon Bedrock Agents and video streams

Organizations deploying video monitoring systems face a critical challenge: processing continuous video streams while maintaining accurate situational awareness. Traditional monitoring approaches that use rule-based detection or basic computer vision frequently miss important events or generate excessive false positives, leading to operational inefficiencies and alert fatigue. In this post, we show how to build a fully … Read more

Transforming network operations with AI: How Swisscom built a network assistant using Amazon Bedrock

In the telecommunications industry, managing complex network infrastructures requires processing vast amounts of data from multiple sources. Network engineers often spend considerable time manually gathering and analyzing this data, taking away valuable hours that could be spent on strategic initiatives. This challenge led Swisscom, Switzerland’s leading telecommunications provider, to explore how AI can transform their … Read more

End-to-End model training and deployment with Amazon SageMaker Unified Studio

Although rapid generative AI advancements are revolutionizing organizational natural language processing tasks, developers and data scientists face significant challenges customizing these large models. These hurdles include managing complex workflows, efficiently preparing large datasets for fine-tuning, implementing sophisticated fine-tuning techniques while optimizing computational resources, consistently tracking model performance, and achieving reliable, scalable deployment.The fragmented nature of … Read more

Optimize RAG in production environments using Amazon SageMaker JumpStart and Amazon OpenSearch Service

Generative AI has revolutionized customer interactions across industries by offering personalized, intuitive experiences powered by unprecedented access to information. This transformation is further enhanced by Retrieval Augmented Generation (RAG), a technique that allows large language models (LLMs) to reference external knowledge sources beyond their training data. RAG has gained popularity for its ability to improve … Read more

Advancing AI agent governance with Boomi and AWS: A unified approach to observability and compliance

Just as APIs became the standard for integration, AI agents are transforming workflow automation through intelligent task coordination. AI agents are already enhancing decision-making and streamlining operations across enterprises. But as adoption accelerates, organizations face growing complexity in managing them at scale. Organizations struggle with observability and lifecycle management, finding it difficult to monitor performance … Read more

Use Amazon SageMaker Unified Studio to build complex AI workflows using Amazon Bedrock Flows

Organizations face the challenge to manage data, multiple artificial intelligence and machine learning (AI/ML) tools, and workflows across different environments, impacting productivity and governance. A unified development environment consolidates data processing, model development, and AI application deployment into a single system. This integration streamlines workflows, enhances collaboration, and accelerates AI solution development from concept to … Read more

Accelerating AI innovation: Scale MCP servers for enterprise workloads with Amazon Bedrock

Generative AI has been moving at a rapid pace, with new tools, offerings, and models released frequently. According to Gartner, agentic AI is one of the top technology trends of 2025, and organizations are performing prototypes on how to use agents in their enterprise environment. Agents depend on tools, and each tool might have its … Read more

Choosing the right approach for generative AI-powered structured data retrieval

Organizations want direct answers to their business questions without the complexity of writing SQL queries or navigating through business intelligence (BI) dashboards to extract data from structured data stores. Examples of structured data include tables, databases, and data warehouses that conform to a predefined schema. Large language model (LLM)-powered natural language query systems transform how … Read more

Revolutionizing drug data analysis using Amazon Bedrock multimodal RAG capabilities

In the pharmaceutical industry, biotechnology and healthcare companies face an unprecedented challenge for efficiently managing and analyzing vast amounts of drug-related data from diverse sources. Traditional data analysis methods prove inadequate for processing complex medical documentation that includes a mix of text, images, graphs, and tables. Amazon Bedrock offers features like multimodal retrieval, advanced chunking … Read more

Build and deploy AI inference workflows with new enhancements to the Amazon SageMaker Python SDK

Amazon SageMaker Inference has been a popular tool for deploying advanced machine learning (ML) and generative AI models at scale. As AI applications become increasingly complex, customers want to deploy multiple models in a coordinated group that collectively process inference requests for an application. In addition, with the evolution of generative AI applications, many use … Read more

Context extraction from image files in Amazon Q Business using LLMs

To effectively convey complex information, organizations increasingly rely on visual documentation through diagrams, charts, and technical illustrations. Although text documents are well-integrated into modern knowledge management systems, rich information contained in diagrams, charts, technical schematics, and visual documentation often remains inaccessible to search and AI assistants. This creates significant gaps in organizational knowledge bases, leading … Read more

Build AWS architecture diagrams using Amazon Q CLI and MCP

Creating professional AWS architecture diagrams is a fundamental task for solutions architects, developers, and technical teams. These diagrams serve as essential communication tools for stakeholders, documentation of compliance requirements, and blueprints for implementation teams. However, traditional diagramming approaches present several challenges: Time-consuming process – Creating detailed architecture diagrams manually can take hours or even days … Read more

AWS costs estimation using Amazon Q CLI and AWS Cost Analysis MCP

Managing and optimizing AWS infrastructure costs is a critical challenge for organizations of all sizes. Traditional cost analysis approaches often involve the following: Complex spreadsheets – Creating and maintaining detailed cost models, which requires significant effort Multiple tools – Switching between the AWS Pricing Calculator, AWS Cost Explorer, and third-party tools Specialized knowledge – Understanding … Read more

Tailor responsible AI with new safeguard tiers in Amazon Bedrock Guardrails

Amazon Bedrock Guardrails provides configurable safeguards to help build trusted generative AI applications at scale. It provides organizations with integrated safety and privacy safeguards that work across multiple foundation models (FMs), including models available in Amazon Bedrock, as well as models hosted outside Amazon Bedrock from other model providers and cloud providers. With the standalone … Read more

Structured data response with Amazon Bedrock: Prompt Engineering and Tool Use

Generative AI is revolutionizing industries by streamlining operations and enabling innovation. While textual chat interactions with GenAI remain popular, real-world applications often depend on structured data for APIs, databases, data-driven workloads, and rich user interfaces. Structured data can also enhance conversational AI, enabling more reliable and actionable outputs. A key challenge is that LLMs (Large … Read more

Using Amazon SageMaker AI Random Cut Forest for NASA’s Blue Origin spacecraft sensor data

The successful deorbit, descent, and landing of spacecraft on the Moon requires precise control and monitoring of vehicle dynamics. Anomaly detection provides a unique utility for identifying important states that might represent vehicle behaviors of interest. By producing unique vehicle behavior points, critical spacecraft system states can be identified to be more appropriately addressed and … Read more

Build an intelligent multi-agent business expert using Amazon Bedrock

In this post, we demonstrate how to build a multi-agent system using multi-agent collaboration in Amazon Bedrock Agents to solve complex business questions in the biopharmaceutical industry. We show how specialized agents in research and development (R&D), legal, and finance domains can work together to provide comprehensive business insights by analyzing data from multiple sources. … Read more

Driving cost-efficiency and speed in claims data processing with Amazon Nova Micro and Amazon Nova Lite

Amazon operations span the globe, touching the lives of millions of customers, employees, and vendors every day. From the vast logistics network to the cutting-edge technology infrastructure, this scale is a testament to the company’s ability to innovate and serve its customers. With this scale comes a responsibility to manage risks and address claims—whether they … Read more

Power Your LLM Training and Evaluation with the New SageMaker AI Generative AI Tools

Today we are excited to introduce the Text Ranking and Question and Answer UI templates to SageMaker AI customers. The Text Ranking template enables human annotators to rank multiple responses from a large language model (LLM) based on custom criteria, such as relevance, clarity, or factual accuracy. This ranked feedback provides critical insights that help … Read more

Amazon Bedrock Agents observability using Arize AI

This post is cowritten with John Gilhuly from Arize AI. With Amazon Bedrock Agents, you can build and configure autonomous agents in your application. An agent helps your end-users complete actions based on organization data and user input. Agents orchestrate interactions between foundation models (FMs), data sources, software applications, and user conversations. In addition, agents … Read more

How SkillShow automates youth sports video processing using Amazon Transcribe

This post is co-written with Tom Koerick from SkillShow. The youth sports market was valued at $37.5 billion globally in 2022 and is projected to grow by 9.2% each year through 2030. Approximately 60 million young athletes participate in this market worldwide. SkillShow, a leader in youth sports video production, films over 300 events yearly … Read more

NewDay builds A Generative AI based Customer service Agent Assist with over 90% accuracy

This post is co-written with Sergio Zavota and Amy Perring from NewDay. NewDay has a clear and defining purpose: to help people move forward with credit. NewDay provides around 4 million customers access to credit responsibly and delivers exceptional customer experiences, powered by their in-house technology system. NewDay’s contact center handles 2.5 million calls annually, … Read more

No-code data preparation for time series forecasting using Amazon SageMaker Canvas

Time series forecasting helps businesses predict future trends based on historical data patterns, whether it’s for sales projections, inventory management, or demand forecasting. Traditional approaches require extensive knowledge of statistical methods and data science methods to process raw time series data. Amazon SageMaker Canvas offers no-code solutions that simplify data wrangling, making time series forecasting … Read more

Build an agentic multimodal AI assistant with Amazon Nova and Amazon Bedrock Data Automation

Modern enterprises are rich in data that spans multiple modalities—from text documents and PDFs to presentation slides, images, audio recordings, and more. Imagine asking an AI assistant about your company’s quarterly earnings call: the assistant should not only read the transcript but also “see” the charts in the presentation slides and “hear” the CEO’s remarks. … Read more