Why Are Tech Giants Spending $700 Billion on AI Infrastructure If the Race Is About Models?

The AI race is attracting hundreds of billions of dollars, but increasingly those investments are going not into models, they are going into infrastructure. In 2026 alone, the world’s largest technology companies are expected to spend nearly $700 billion on AI-related capital expenditures, with most of that investment directed toward data centers, compute capacity, and … Read more

Before Your Business Appears in Google LSAs, Three Decisions Have Already Been Made

A homeowner walks into the basement and finds water everywhere. Within seconds, they grab their phone and search for “emergency plumber near me.” Less than a second later, three businesses appear at the top of Google through Local Services Ads. Yet before those three businesses appeared, Google had already solved three problems that had nothing … Read more